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Phitku

Alum based natural deodorants

Deal

The pitch

Season / Episode: S5 E16
Aired: 26 Jan 2026
Industry: Beauty/Fashion
From: —
Founded: 2025
Asked for: ₹1.8 Cr for 1%
Valuation asked: ₹180 Cr

The outcome

Deal: ₹1.8 Cr for 1%
Deal valuation: ₹180 Cr
Royalty: 5%
Yearly revenue: —
Monthly sales: ₹1.98 Cr
Gross margin: 80%

Who invested

Anupam₹90 L for 0.5%
Aman₹90 L for 0.5%

Founders

Rahul Dokania — Co-founder source
Neha Marda — Co-founder source
Sumit Marda — Co-founder source

Researched from public sources · checked 20 Aug 2026

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