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NOOE

Premium lifestyle accessories

Deal

The pitch

Season / Episode: S4 E3
Aired: 8 Jan 2025
Industry: Technology/Software
From: Delhi,Pune, Delhi
Founded: 2022
Asked for: ₹50 L for 1%
Valuation asked: ₹50 Cr

The outcome

Deal: ₹5 Cr for 51%
Deal valuation: ₹9.8 Cr
Yearly revenue: —
Monthly sales: ₹50 L
Gross margin: —

Who invested

Peyush₹5 Cr for 51%

Founders

Piyush Suri — Co-founder source
Neetica Pande — Co-founder source

Researched from public sources · checked 20 Aug 2026

What happened next

Inside NOOE's Play To Build India's First Global Luxury Desk & Carry Brand
NOOE's monthly revenue grew fourfold year-over-year as of October 2025, with 20-25% of revenue from the US, UK, EU and Middle East, a 34% twelve-month repurchase rate, and profitability since its first order.
Inc42 · 19 Nov 2025

News is researched from public sources, is not exhaustive, and carries the date it was published — not a live status.

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